What is Pin Bike?

Pin Bike is the sustainable mobility program promoted by the that concretely rewards those who choose the bicycle as their daily means of transport. Born within the framework of sustainable urban mobility policies, Pin Bike represents a concrete step towards a greener, more livable city with less car traffic congestion.

Thanks to a dedicated app and a small GPS device to attach to your bicycle, every bike trip is automatically tracked and converted into points. These points can be redeemed for prizes, discounts, and exclusive benefits at the project’s partner locations — including, with great pride, Cicli Sergio Bianchi.

How Pin Bike works: step-by-step guide

Participating in Pin Bike is simple and free. Here’s how to get started:

1. Download the Pin Bike app on your smartphone, available for both iOS and Android. The app is the heart of the system: it records your trips, shows your accumulated points, and lets you discover available prizes.
2. Register for the program by entering your details and verifying your residence or domicile in the Municipality of Florence. Participation is open to all adult citizens.
3. Pair the GPS device with your bicycle. The small Pin Bike sensor easily installs on the frame and communicates with the app via Bluetooth, ensuring precise and reliable tracking of every route.
4. Pedal around Florence: every trip from home to work, every errand, every ride in the city is automatically recorded. You don’t have to do anything special — just hop on and pedal.
5. Accumulate points based on kilometers traveled and the frequency of your trips. The more you pedal, the more points you earn.
6. Redeem prizes at project partners, including Cicli Sergio Bianchi, where your points turn into real benefits for your bike and gear.

Cicli Sergio Bianchi: Official Associated Partner of Pin Bike Firenze

We are proud to announce that Cicli Sergio Bianchi is an official associated partner of the Pin Bike project in Florence. This recognition fills us with pride and confirms our daily commitment to promoting cycling mobility in the city.

Our involvement with Pin Bike is no coincidence: it stems from a deep conviction rooted in our store’s history. For decades, we have supported Florentines and cyclists across Italy in choosing the right bicycle — from lightweight, maneuverable city bikes for the historic center, to powerful e-bikes for tackling hills or longer routes, to folding bikes for those combining cycling with public transport.

Being a Pin Bike partner means being an active part of an important cultural shift: seeing the bicycle not as a niche alternative, but as the urban transport mode par excellence. A means that respects the city, the environment, and its inhabitants.

The benefits of Pin Bike for Florentine cyclists

Pin Bike is more than just an app: it’s an incentive ecosystem designed to make choosing the bike increasingly convenient and rewarding. Here are some of the main benefits for participants:

• 🚲 Prizes and discounts at participating partners, including shops, businesses, and — naturally — Cicli Sergio Bianchi.
• 📊 Personal statistics: the app shows how many kilometers you’ve ridden, how much CO₂ you’ve saved, and how many points you’ve earned. A concrete way to see the positive impact of your daily choices.
• 🏆 Rankings and challenges: compete with other Florentine cyclists, join monthly challenges, and climb the city leaderboard.
• 🌍 Measurable environmental contribution: every kilometer by bike is a step toward a more sustainable Florence. Pin Bike shows you exactly how much you’re helping reduce city emissions.
• 💶 Real savings: less spending on fuel, parking, taxes, and insurance. The bike is by far the most economical means of transport, and Pin Bike makes it even more advantageous.

Why choose the bike in Florence: 5 good reasons

Florence is a bike-friendly city: compact, rich in expanding bike lanes, and with a historic center that rewards those who move slowly and carefully. Here’s why more and more Florentines choose the bike every day:

1. Economic savings: zero fuel, zero parking fees, zero traffic stress. The bike pays for itself in no time.
2. Environmental sustainability: less CO₂ emissions, cleaner air, less noise. Every additional bike in the city means one less car.
3. Health and well-being: cycling daily improves fitness, reduces stress, and boosts mental well-being. It’s exercise without even noticing.
4. Urban livability: fewer cars downtown means safer streets, more space for pedestrians and cyclists, and a more beautiful city for everyone.
5. Real speed: in historic center traffic, the bike is often the fastest way. No traffic jams, no endless traffic lights, no circling to find parking.

Our selection for urban mobility

Looking for the perfect bike to get around Florence and join Pin Bike? At Cicli Sergio Bianchi you’ll find a curated selection of bicycles designed for the city:

• City bikes: light, elegant, practical. Ideal for the historic center and for those seeking style without sacrificing functionality.
• Urban e-bikes: the perfect solution for tackling hills, longer routes, or simply arriving without sweating. Pedal assist makes every trip a pleasure.
• Folding bikes: compact and versatile, perfect for those combining cycling with train, bus, or tram. They fold in seconds and can be taken anywhere.
• Accessories and spare parts: locks, lights, bags, racks, helmets, and everything you need to ride safely and comfortably every day.

Visit us in Florence

Are you already registered with Pin Bike and want to find out how to redeem your points at Cicli Sergio Bianchi? Or are you considering buying your first bike to start pedaling in the city? In both cases, our team is at your disposal.

Stop by the store: we will welcome you with the passion and expertise that have always distinguished us. We will help you choose the bike and accessories best suited to your needs, explain how Pin Bike works, and how to make the most of your participation benefits.

Because at Cicli Sergio Bianchi we don’t just sell bicycles: we share a vision. That of a more sustainable, livable, and beautiful Florence — one pedal stroke at a time.

Pedal more, earn more. With Pin Bike and Cicli Sergio Bianchi, cycling in Florence has never been so convenient — and so rewarding.