Pin Bike Florence: cycle, collect points and win prizes — Cicli Sergio Bianchi is an Official Partner

What is Pin Bike?

Pin Bike is the sustainable mobility program incentivized by the Municipality of Florence that concretely rewards those who choose cycling as their daily means of transport. Born within the framework of sustainable urban mobility policies, Pin Bike represents a concrete step towards a greener, more livable city, less congested by car traffic.

Thanks to a dedicated app and a small GPS device to be applied to your bicycle, every bike trip is automatically tracked and converted into points. These points can be redeemed for exclusive rewards, discounts, and benefits at participating partners — including, with great pride, Cicli Sergio Bianchi.

How Pin Bike works: step-by-step guide

Participating in Pin Bike is simple and free. Here's how to get started:

  1. Download the Pin Bike app on your smartphone, available for both iOS and Android. The app is the heart of the system: it records your movements, shows accumulated points, and allows you to discover available rewards.
  2. Register for the program by entering your data and verifying your residence or domicile in the Municipality of Florence. Participation is open to all adult citizens.
  3. Associate the GPS device with your bicycle. The small Pin Bike sensor is easily installed on the frame and communicates with the app via Bluetooth, ensuring precise and reliable tracking of every route.
  4. Cycle through Florence: every home-to-work journey, every errand, every ride in the city is automatically recorded. You don't have to do anything special — just get on your bike and pedal.
  5. Accumulate points based on kilometers traveled and the frequency of your movements. The more you cycle, the more points you earn.
  6. Redeem rewards at project partners, including Cicli Sergio Bianchi, where your points turn into concrete benefits for your bike and equipment.

Cicli Sergio Bianchi: Official Associate Partner of Pin Bike Florence

We are proud to announce that Cicli Sergio Bianchi is an official associate partner of the Pin Bike project in Florence. This recognition fills us with satisfaction and confirms our daily commitment to promoting cycling mobility in the city.

Our adherence to Pin Bike is not accidental: it stems from a deep conviction rooted in the history of our shop. For decades, we have been accompanying Florentines and cyclists from all over Italy in choosing the right bicycle — from the light and agile city bike for the historic center, to the powerful e-bike for those who tackle climbs or longer routes, to folding bikes for those who combine cycling with public transport.

Being a Pin Bike partner means being an active part of an important cultural change: one that sees the bicycle no longer as a niche alternative, but as the urban transport par excellence. A means that respects the city, respects the environment, and respects its inhabitants.

The advantages of Pin Bike for Florentine cyclists

Pin Bike is not just an app: it's an ecosystem of incentives designed to make choosing a bike increasingly convenient and rewarding. Here are some of the main advantages for participants:

  • 🚲 Rewards and discounts at participating partners, including shops, commercial activities, and — of course — Cicli Sergio Bianchi.
  • 📊 Personal statistics: the app shows you how many kilometers you've traveled, how much CO₂ you've saved, and how many points you've earned. A concrete way to see the positive impact of your daily choices.
  • 🏆 Rankings and challenges: compete with other Florentine cyclists, participate in monthly challenges, and climb the city leaderboard.
  • 🌍 Measurable environmental contribution: every kilometer by bike is a step towards a more sustainable Florence. Pin Bike shows you exactly how much you are contributing to reducing emissions in the city.
  • 💶 Real savings: less expenses for fuel, parking, road tax, and insurance. Cycling is the cheapest mode of transport, and Pin Bike makes it even more convenient.

Why choose a bike in Florence: 5 good reasons

Florence is a bike-friendly city: compact, with expanding cycle paths and a historic center that rewards those who move slowly and carefully. That's why more and more Florentines choose cycling every day:

  1. Economic savings: no fuel, no parking, no traffic stress. A bike pays for itself in a very short time.
  2. Environmental sustainability: less CO₂ emissions, cleaner air, less noise. Every extra bike in the city means one less car.
  3. Health and well-being: cycling every day improves physical fitness, reduces stress, and increases mental well-being. It's exercise without even realizing it.
  4. Urban livability: fewer cars in the center means safer streets, more space for pedestrians and cyclists, and a more beautiful city for everyone.
  5. Real speed: in the traffic of the historic center, cycling is often the fastest way to get around. No queues, no endless traffic lights, no searching for parking.

Our selection for urban mobility

Are you looking for the perfect bike to get around Florence and participate in Pin Bike? At Cicli Sergio Bianchi, you'll find a curated selection of bicycles designed for the city:

  • City bikes: light, elegant, practical. Ideal for the historic center and for those who seek style without sacrificing functionality.
  • Urban e-bikes: the perfect solution for those tackling climbs, longer routes, or simply wanting to arrive at their destination without breaking a sweat. Pedal assistance makes every journey a pleasure.
  • Folding bikes: compact and versatile, perfect for those who combine cycling with trains, buses, or trams. They fold in seconds and can be taken anywhere.
  • Accessories and spare parts: locks, lights, bags, panniers, helmets, and everything you need to cycle safely and comfortably every day.

Come visit us in Florence

Are you already registered with Pin Bike and want to find out how to redeem your points at Cicli Sergio Bianchi? Or are you considering buying your first bike to start cycling in the city? In both cases, our team is at your disposal.

Stop by the shop: we will welcome you with the passion and expertise that have always distinguished us. We will help you choose the bicycle and/or accessories best suited to your needs, explain how Pin Bike works, and how to make the most of your participation in the program.

Because at Cicli Sergio Bianchi, we don't just sell bicycles: we share a vision. That of a more sustainable, more livable, and more beautiful Florence — one pedal stroke at a time.

Cycle more, earn more. With Pin Bike and Cicli Sergio Bianchi, cycling in Florence has never been so convenient — and so satisfying.