More than a brand, a piece of Florence

For four generations, our bicycles have been the driving force of the city.

Don't just take our word for it. If you walk the streets of Florence, from the alleys to the central squares, look around: you're sure to see a Sergio Bianchi tied to a pole or speeding across the cobblestones. It's our open-air "social proof": thousands of Florentines choose us every day, for over four generations, for the durability, elegance, and artisanal care we put into every single screw.

Every bicycle that leaves our workshop carries with it the same DNA: uncompromising quality, elegant and functional design, obsessive attention to detail.

Our commitment to Florence

We're not just a bike shop. We're part of the urban fabric of this city. We know every street, every hill, every hidden corner. And we build our bikes with just that in mind: the real needs of those who experience Florence every day.

Whether you're looking for a stylish city bike to get around town, an e-bike to effortlessly tackle hills, or vintage components to restore a piece of history, we'll always have the right solution, backed by expert advice from those who have been doing this their whole lives.

Come visit us

The next time you pass by our shop, stop . Come in, breathe in the scent of cycling, touch the quality of our frames, listen to the stories each bike has to tell. Because at Sergio Bianchi, you don't just buy a bicycle: you bring home a piece of Florence.