Two jerseys, one passion: Tuscany and Italy according to Sergio Bianchi Firenze and Santini
Some places need no introduction. Tuscany, with its hills, cypress trees, historic villages, and roads winding through timeless landscapes. And there is an identity—that of Italy—recognized around the world for its culture, style, and rich cycling tradition.
From this meeting comes a new project by Sergio Bianchi Firenze, made in collaboration with Santini, a historic Italian brand specializing in cycling apparel.
Two new jerseys, two interpretations of Italian style, one shared passion: experiencing cycling with personality, elegance, and attention to detail.
Sergio Bianchi Firenze x Santini: Italian passion takes shape
Sergio Bianchi Firenze is a brand connected to the history and culture of cycling, with a family tradition spanning four generations.
Born in the heart of Florence, the brand carries on an identity that brings together craftsmanship, design, Italian culture, and a love of cycling.
For this new project, we chose Santini, a historic name in Italian cycling apparel, to create two pieces that tell more than the story of a simple technical jersey.
L's goal is to combine comfort and functionality with a distinctive aesthetic that tells the story of the region and Italian style, even far from home roads.
The result is two collections for those who love cycling, as well as those who see the bicycle as a way of life and a way to express their personality.
1. Tuscany Jersey: the beauty of a region to wear
Tuscany is much more than a destination. It is a landscape, an atmosphere, a way of life.
The roads winding through Val d’Orcia, rows of cypress trees, farmhouses nestled in the hills, small villages, and the unmistakable light of the Tuscan countryside are a heritage known and admired around the world.
The new Tuscany Cycling Jersey Sergio Bianchi Firenze x Santini was born from this inspiration.
The design celebrates the region’s identity through a visual language that evokes the landscapes, traditions, and elegance of Tuscany.
It’s a jersey designed for those who love cycling through the hills, discovering new routes, and carrying an authentic memory of Italy with them.
It’s more than just sportswear: it’s a tribute to a land that continues to inspire travelers, artists and cycling enthusiasts.
Whether you’re riding the scenic roads of Tuscany or the streets of your own city, this jersey carries a little piece of Italian culture with it.
2. Italy Jersey: the tricolor, history and Italian style
If Tuscany tells the story of a region, the Italy Jersey celebrates an entire nation.
Green, white and red are colors that represent an identity recognized around the world. In cycling, the tricolor evokes a tradition of great achievements, sporting passion and love of the bicycle.
The Sergio Bianchi Firenze x Santini Italy Cycling Jersey captures this heritage with a design for those who want to bring Italian style to every ride.
It’s a garment designed for cycling enthusiasts, lovers of Made in Italy and anyone who wants to wear a symbol that tells the story of their passion.
LItalian inspiration takes shape in a versatile aesthetic that brings the worlds of sport and lifestyle together.
A jersey to wear on bike rides, while traveling and on occasions when you want to proudly represent Italian cycling culture.
Two jerseys, two identities, one style
Tuscany and Italy offer two different ways to tell the same story of passion.
The first looks to the region, its landscapes and the beauty of a place that has made culture and elegance its defining traits.
The second celebrates national identity, the tricolor and the history of Italian cycling.
Both share the Sergio Bianchi Firenze philosophy: creating products that combine functionality, personality and style.
They’re designed for people who aren’t just looking for a technical garment, but want to wear something with a story to tell.
Santini quality, comfort designed for riding
Behind the design of both jerseys is Santini’s manufacturing expertise, as an Italian specialist in cycling apparel.
The technical features are designed to make bike rides comfortable and practical.
Both jerseys feature:
Classic fit: a versatile solution designed to offer comfort and freedom of movement.
Raglan sleeves with raw-cut edges: a clean, simple finish designed to allow freedom of movement.
Low French collar: an elegant, minimalist detail.
Internal hem gripper: helps keep the jersey in place while riding.
Three rear pockets: practical space for carrying essentials on your rides.
carefully selected fabrics: materials chosen for comfort and breathability.
The combination of Santini production and Sergio Bianchi Florence identity brings to life two jerseys that interpret cycling through an Italian lens.
Who are the new jerseys designed for?
The new Tuscany and Italy jerseys are designed for different kinds of cycling enthusiasts.
For those who ride regularly and want comfortable, distinctive apparel.
For those who love traveling by bike and discovering new places.
For those with a special connection to Florence and Tuscany.
For those living abroad who want to carry a reminder of Italian style with them.
And, of course, for anyone who sees Made in Italy as a value to wear and share.
They also make original gifts for cycling enthusiasts, especially those who love Italian culture and design.
Florence, Tuscany, Italy: a passion spanning four generations
For four generations, Sergio Bianchi Florence has been part of the world of cycling.
A family story born and raised in the heart of Florence, still looking to the future while maintaining a strong connection to its roots.
With these two new jerseys, we want to tell just this story: how a passion can become a style, a place an identity, and a piece of clothing something that represents so much more.
Tuscany and Italy are two different worlds, but they share the same spirit.
A country that has made beauty, creativity, and tradition some of its defining traits.
Two jerseys. Two identities. One Italian passion.
Discover the new Sergio Bianchi Florence jerseys, made by Santini, and choose the one that best reflects your way of experiencing cycling.
SERGIO BIANCHI FLORENCE
Four generations, one passion.