Cycling in Florence: Where to Buy Authentic Italian Cycling Gear

Florence is one of the world's great cycling cities. From the legendary climbs of the Tuscan hills to the cobblestone streets of the historic centre, this city breathes cycling culture. Whether you're riding the Eroica, retracing the route of the Tour de France Grand Départ Florence 2024, or simply exploring Tuscany by bike, you deserve gear that matches the soul of the city.

At Cicli Sergio Bianchi, our atelier in the heart of Florence has been a reference point for cyclists and cycling enthusiasts for decades. If you're visiting Florence and looking for authentic Italian cycling apparel — not a souvenir from a market stall, but a real piece of Italian craftsmanship — you've found the right place.

Our Florence Atelier

We're located just minutes from the historic centre, easily reachable on foot or by bike from the Duomo, Ponte Vecchio, and Santa Croce. Come in, try on a jersey, pick up a cycling cap, and take home something that will last a lifetime.

📍 Visit us in store — we're open Monday to Saturday. Check our contact page for current opening hours and directions.

Florence-Inspired Cycling Apparel

Our Apparel collection includes pieces designed specifically around Florence and Tuscany — ideal as a high-quality souvenir or a functional addition to your cycling wardrobe.

Some of our most iconic Florence pieces:

  • Florence Cycling Jersey – Made in Italy by Santini: A technical cycling jersey inspired by the city, crafted in Italy by Santini, one of the world's finest cycling apparel manufacturers.
  • Grand Départ Jersey – Tour de France Florence 2024: A collector's piece commemorating the historic Tour de France start in Florence. Limited availability.
  • Florence Woman on Bike T-Shirt – Florentine Monuments: A beautifully illustrated tee featuring Florence's iconic monuments and a woman on a bicycle. A perfect gift.
  • Florence T-Shirt – Lily and Bicycle | Italian Craftsmanship: The Florentine lily meets cycling culture. 100% Italian craftsmanship.
  • Sergio Bianchi Florence Socks – 90% Coolmax, 10% Lycra, Made in Italy: Technical cycling socks with a Florentine identity. Lightweight, breathable, and made to last.

Cycling Caps: A Piece of History to Take Home

Our vintage cycling cap collection is one of the most curated in Italy. From Eddy Merckx to Fausto Coppi, from Campagnolo to Cinelli — each cap tells a story. They're lightweight, packable, and make the perfect cycling souvenir from Florence.

Explore the full range in our Apparel collection.

Quality Over Quantity

Everything we sell is selected for quality, authenticity, and cycling culture. Our Made in Italy pieces by Santini are worn by professional cyclists worldwide. Our Cinelli accessories are iconic in the global cycling community. When you buy from Cicli Sergio Bianchi, you're not buying a generic souvenir — you're buying a piece of Italian cycling heritage.

Plan Your Visit

If you're in Florence and want to visit us in store, we'd love to meet you. Our team speaks Italian and English and is happy to help you find the right gear for your ride or the perfect gift to take home.

You can also shop our full Florence cycling apparel collection online and have it shipped anywhere in Europe and around the world.

Cicli Sergio Bianchi — Florence, Italy. Cycling culture since day one.