Because the bike is a symbol of freedom (and never goes out of style)

The eternal charm of two wheels and a frame

In a constantly evolving world, where technologies and fashions follow one another at a dizzying pace, the bicycle remains an enduring icon. For over a century and a half, it has spanned generations, cultures, and social revolutions, maintaining its deepest meaning intact: freedom. This isn't nostalgia or conservatism, but rather the recognition of an object that has achieved functional and emotional perfection. Let's explore why the bicycle never goes out of style and continues to represent the very essence of individual freedom.

The freedom of autonomous movement

The bicycle is the first and purest means of independent mobility. It requires no license, insurance, fuel, or complex maintenance. Anyone, of any age, can hop on a bicycle and go wherever they want, whenever they want, without asking anyone's permission.

This autonomy has profound value, especially in an age where nearly every aspect of life is mediated by systems, platforms, and service providers. The bike is yours, it responds only to you, it runs on your energy. It's an island of independence in a sea of ​​dependencies.

For young people, it represents their first true freedom: the ability to get away from home, explore the neighborhood, and visit friends without depending on their parents. For adults, it's freedom from traffic, parking, and public transportation schedules. For seniors, it's the freedom to stay active and independent. At every stage of life, the bike signifies independence.

Simplicity as a form of perfection

By the late 19th century, bicycle design had reached a level of functional perfection. Two wheels, a frame, a chain drive, handlebars, a saddle: every element is essential, nothing is superfluous. This simplicity is not primitive, but refined.

Unlike cars, smartphones, or computers that become obsolete in a few years, a well-built bike can last for years without losing functionality. It doesn't need software updates, doesn't become incompatible with new standards, and doesn't require scheduled replacements. It's a complete, definitive, perfect object.

This simplicity is also philosophical: in a world that complicates everything, the bicycle reminds us that the best solutions are often the most essential. Pedaling is a primordial, intuitive gesture that requires no instruction manual. It is humanized technology, accessible to everyone.

The direct relationship with space and time

On a bike, you experience space in a radically different way than any other means of transport. You don't just traverse the city, you inhabit it. You feel the slopes, you smell the scents, you notice the architectural details, you catch people's eye contact. It's a complete sensory experience that the car, closed and isolated, can't offer.

Even time itself changes. In a car, you're always late or early, slaves to unpredictable traffic. On a bike, time is proportional to effort: you know exactly how long it takes, you control your pace, you decide whether to speed up or slow down. This predictability is liberating: it gives you back control over your day.

Cycling is also meditation in motion. The steady pace, regular breathing, and focused yet relaxed attention create a unique state of mind, similar to mindfulness. Many urban cyclists report that moments on the bike are the clearest and most creative of the day.

A symbol of cultural resistance

Throughout history, the bicycle has been an instrument of emancipation and resistance. At the end of the 19th century, it freed women from corsets and social conventions, allowing them to move independently and dress practically. In the 1960s and 1970s, it became a symbol of the environmentalist counterculture against automobile consumerism.

Today, choosing a bike in a car-dominated world is still an act of cultural resistance. It means saying no to speed for its own sake, to the consumption of non-renewable resources, to social isolation, to a forced sedentary lifestyle. It means affirming different values: conscious slowness, sustainability, community, health.

This political dimension of cycling isn't ideological but practical: every pedal stroke is a concrete vote for a more livable, more humane, and more just city. It's democracy applied to mobility.

Timeless aesthetics

A vintage bike from the 1950s is as beautiful today as it was seventy years ago. The clean lines, balanced proportions, and honest materials transcend fashions without aging. It's the same principle as great works of design: when form perfectly follows function, the result is timeless.

This also applies to modern, quality bikes. They don't chase fleeting trends but embody enduring values: build quality, attention to detail, and respect for those who ride them.

Owning a beautiful bike is like owning a mechanical watch or an antique piece of furniture: it's surrounding yourself with objects that tell stories, that carry with them a tradition of craftsmanship, that improve with use rather than deteriorate. It's the opposite of a throwaway culture.

The invisible community

Those who pedal automatically become part of a global and transversal community. Cyclists of all ages, social classes, and nationalities share a common language of gestures (the cyclist greeting), codes (where to find the best routes), and values ​​(mutual respect, solidarity on the road).

This community has no membership or hierarchy. It manifests itself spontaneously: in the advice exchanged at a traffic light, in the help offered to someone with a flat tire, in the knowing smile when two vintage bikes pass each other. It's authentic sociality, unmediated by digital platforms.

Cities with a strong cycling culture (Amsterdam, Copenhagen, but also Bologna or Ferrara) demonstrate higher levels of social cohesion, mutual trust, and civic sense. The bicycle is not just a means of transportation, but a catalyst for human relationships.

Economic freedom

Owning a car costs an average of €3,000-€5,000 a year, including insurance, road tax, maintenance, fuel, and parking. A quality bicycle is a one-time purchase and requires minimal maintenance. This financial difference represents tangible freedom: resources that can be used for travel, culture, savings, and personal projects.

But there's a deeper economic freedom: that of not being a slave to an expensive object that requires constant spending. Those who cycle don't fear rising fuel prices, don't have to plan for expensive overhauls, and don't suffer from the depreciation of their bike. It's an underrated but real form of financial independence.

The body that finds itself

Cycling is one of the most natural movements for the human body. It engages large muscle groups without violently impacting the joints, stimulates the cardiovascular system in a balanced way, and promotes the production of endorphins. It's a physical exercise that doesn't seem like one, because it's integrated into a functional activity.

This naturalness of movement restores to the body a dimension lost in modern, sedentary lifestyles. We rediscover the strength of our legs, our lung capacity, and the pleasure of physical exertion followed by rest. It's a reclaiming of our body as an instrument of freedom.

Many cyclists report that, through pedaling, they've rediscovered a healthier relationship with food, sleep, and stress. Cycling isn't just transportation, it's daily therapy.

Sustainability as future freedom

Choosing a bike today means preserving the freedom of tomorrow. Every kilometer pedaled instead of driven reduces emissions, pollution, and the consumption of finite resources. It's an investment in the future of the planet and, concretely, in the livability of cities for generations to come.

This ethical dimension isn't sacrifice, but consistency: those who love freedom of movement cannot ignore that mass car ownership is making cities increasingly less livable, the air increasingly less breathable, and the climate increasingly unstable. Cycling is responsible freedom, which doesn't take away the freedom of others.

Because it never goes out of style

The bicycle never goes out of style because it meets fundamental human needs that remain unchanged: the desire for autonomy, the pursuit of simplicity, the pleasure of movement, the need for connection with space and with others. These needs existed a hundred years ago and will still exist a hundred years from now.

Fashions pass because they're superficial, tied to temporary contingencies. Cycling is profound, rooted in human nature. It's like walking, running, swimming: gestures that have endured for millennia because they're perfectly suited to who we are.

Each generation rediscovers the bicycle with new eyes, but always finds the same essential meaning: freedom. Freedom to move, to choose, to be independent, to live more fully and consciously.

Conclusion: pedaling is existing fully

The bicycle is much more than a means of transportation. It is a philosophy of life, a manifesto of values, an instrument of individual and collective freedom. In an age of increasing complexity, it offers simplicity. In a world of dependencies, it offers autonomy. In a society of isolation, it offers community.

It never goes out of style because it was never a trend. It's a constant in the human experience, an object that has reached perfection and needs no improvement. Every time we ride, we participate in a centuries-old tradition and affirm our freedom.

The bicycle is eternal because freedom is eternal. And as long as there are human beings who desire to move independently, explore, and feel alive, there will be bicycles.

Discover our collection of bikes , timeless objects designed for those seeking freedom, quality, and authenticity.